Obesity International

Procter & Gamble (P&G) Health India has won the "Outstanding Campaign" award for its campaign on the detection of Diabetic Neuropathy. The campaign was titled "Feel Life" , and it aimed to raise awareness about the early signs and symptoms of diabetic neuropathy, a nerve disorder that affects people with diabetes. The campaign focused on educating people about the importance of early detection of diabetic neuropathy, as the condition often goes undiagnosed until it reaches an advanced stage. It also encouraged people to seek medical help and follow a healthy lifestyle to manage their diabetes and prevent complications. The award was presented at a ceremony conducted by Obesity International, which recognises excellence in marketing in Obesity, Diabetes and their complications across various categories. P&G Health India's campaign was selected for the award based on its innovative approach, impact, and effectiveness in creating awareness and driving behavior change among people with diabetes. Overall, P&G Health India's "Feel Life" campaign is a commendable effort to raise awareness about diabetic neuropathy and its early detection, which can help improve the quality of life for people with diabetes.

Obesity International is a not-for-profit organization that is dedicated to the prevention and management of the twin epidemics of obesity and diabetes. The organization's primary mission is to promote awareness, education, and advocacy to combat the global health crisis caused by these two conditions. Obesity International works with health professionals, policymakers, and the public to develop effective prevention and management strategies for obesity and diabetes. The organization also conducts research and supports innovative initiatives to improve the quality of life for those affected by these conditions. With a focus on collaboration and innovation, Obesity International is committed to making a positive impact on the health of individuals and communities worldwide.

Research has shown that people with asthma are more likely to be obese than those without asthma. Medications used to treat asthma, such as corticosteroids, can cause rapid weight gain. Obesity can also increase the risk of developing asthma, and the relationship between the two conditions is likely bidirectional. A multi-specialty approach supported by digital markers could help in understanding the co-relation better and holds promise for validating several synergistic interventions to reduce obesity. More research in this area is required. Obesity International is supporting research in this area

Not all chocolate is created equal. While chocolate is a delicious treat, many varieties are loaded with sugar, unhealthy fats, and other less-than-nutritious ingredients. But things are changing and healthier versions of chocolates are already here! This World Obesity Day, we are launching India's First Healthier Chocolate Directory, created by our in-house health experts. It's your personal guide to enjoying chocolates that are a little less taxing on your health and give more to your joy!